Next step was typeface choices. Farsya was quite open in terms of them. As her work is quite contemporary I though about sans serif may be relevant but Farsya said she would prefer the serif font.
Sunday, 20 May 2018
Farsya Ahmad / Research / Business Card
I began to gather research on existing business cards which I felt had a similar vibe to what I would expect to be creating for Farsya. The initial thoughts I had was a minimalistic composition, keeping the attention on the information and name. As Farsya loves pastels colours I wanted to include it in the design.
Next step was typeface choices. Farsya was quite open in terms of them. As her work is quite contemporary I though about sans serif may be relevant but Farsya said she would prefer the serif font.
Next step was typeface choices. Farsya was quite open in terms of them. As her work is quite contemporary I though about sans serif may be relevant but Farsya said she would prefer the serif font.
Farsya Ahmad / Research / Client
Although given a clear direction from the client, something I have learned within my practice is to do research as it is very important. To understand Farsya as a client I must take the time to research her as a designer and a creative. As a result, the resolution should reflect her and her work as a whole.
Looking at Farsya's current work and knowing that she specializes in visual art, her branding needs to reflect this whilst also reflecting her as a person. Farsya sent me her short description and pictures of her work.
Looking at Farsya's current work and knowing that she specializes in visual art, her branding needs to reflect this whilst also reflecting her as a person. Farsya sent me her short description and pictures of her work.
Farsya Ahmad / Client Direction
Towards the start of this academic year, I wanted to create a zine since this is an area I have wanted to explore for a while. I know Farsya as we collaborated together for my first collaboration, so I was familiar with her work and style and knew she had a particular interest in visual art.
Farsya approached me and asked if there is any chance I could create a business card and cv as she is struggling with it. I suggested making a zine publication which showcases Farsya's work to make her portfolio interesting. For this aspect, I will stick to the client's direction such as colour choices/typeface (informed by business cards), but will also have quite a lot of creative freedom.
Additionally, Farsya also asked me to create business cards. I asked her for some information and direction in what she wanted these to look like and to communicate. Farsya simply explained to me that she wants pastel colours ( cyan, navy blue, burgundy, pastel pink or a combination) anything that looks nice and different. She also suggested that should would like to include her picture for a cv and for the name instead of initials she would like to have Farsya. A or just Farsya.
Farsya approached me and asked if there is any chance I could create a business card and cv as she is struggling with it. I suggested making a zine publication which showcases Farsya's work to make her portfolio interesting. For this aspect, I will stick to the client's direction such as colour choices/typeface (informed by business cards), but will also have quite a lot of creative freedom.
Additionally, Farsya also asked me to create business cards. I asked her for some information and direction in what she wanted these to look like and to communicate. Farsya simply explained to me that she wants pastel colours ( cyan, navy blue, burgundy, pastel pink or a combination) anything that looks nice and different. She also suggested that should would like to include her picture for a cv and for the name instead of initials she would like to have Farsya. A or just Farsya.
Farsya Ahmad / Brief
Brief
Create a set of business cards and a zine style publication for level 6 Visual Communication student Farsya Ahmad. Publication should include imagery on the construction of Farsya's final work, in preparation for a portfolio to be made for her for the End of Year Show.
Considerations
Consider what the client requests, for example colour, overall style, information (business cards). Consider the audience and match this to the client's specialism. Push the clients brand/theme in order to pull it back. Try to apply a concept, but remember what is required by the client and do not let personal taste take over from the design and direction given.
Deliverables
Business Card design
Short Publication with imagery
Create a set of business cards and a zine style publication for level 6 Visual Communication student Farsya Ahmad. Publication should include imagery on the construction of Farsya's final work, in preparation for a portfolio to be made for her for the End of Year Show.
Considerations
Consider what the client requests, for example colour, overall style, information (business cards). Consider the audience and match this to the client's specialism. Push the clients brand/theme in order to pull it back. Try to apply a concept, but remember what is required by the client and do not let personal taste take over from the design and direction given.
Deliverables
Business Card design
Short Publication with imagery
Saturday, 19 May 2018
LUXURY FAMILY RANGE OF CANS FOR TEAS / Final Evaluation
Final Evaluation - Collaboration with Bobonut
In conclusion, we believe our luxury tea packaging designs for the Starpack competition were successful. We decided to create packaging designs for tea as both of us personally don't drink coffee and we believe we have more knowledge about teas rather than coffee. Our first initial idea was to link our brand to the royal family because it is a British tea company, linking it with luxury we thought we will come up with a pleasing design. For the Royal name, Bobonut has created some packaging designs with the use of a gold frame and we both created different illustrations of the flavours for the tea, but after receiving a feedback we decided to create a new name and logo for our brand as people said that they saw a lot of this kind of designs for luxury teas. As it is a competition we wanted to create something different.
We decided to use a transparent tin. Since the packaging would need to support loose-leaf tea, it needed to be sturdy. We also aimed for packaging that was transparent so the consumer can see the product, this creates a more honest and credible brand as there's nothing to hide. The tin has a luxury feel which will be more likely to attract these customers. Also, the brief mentioned that the tin must be upcycled, so the extra handle is giving it more life after they are finished with a product. In the future, the tin could be also used for cookies, sugar, spices. It can be also used as a plant pot, stationary for pens etc. as it is very decorative.
Our aim was to create something that is fresh but also classy, so we believe our new name which is 'Natural Infinity' represents that. Also containing a word natural in the name will give an impression of the tea being luxury as people believe that organic and natural products are luxury. For the packaging design, we used three different pattern designs, each colour of the packaging links to the name of the tea. For the green tea, there is more freshness and very good for the body, so we got a more relax and fresh pattern. For the black one, we have chosen a subtle pattern because it is as deep and black tea. However, for the white tea, it is a Persian style pattern because it is very luxury and fits the identity of white tea, with it gold colour it is more luxury. The same layout of the logo and the name of the teas makes them consistent. Also for the back of the design, we used information how to prepare the tea with small black illustrations.
For our communication, we used google drive and facebook also we were meeting up in the school very often to discuss our work and share our opinions. We faced a lot of problems during this brief due to the time as we both worked on different projects at the same time and both of us was away during the Christmas and Easter, but we tried to keep in touch using Facebook. Also in terms of printing, we booked a print slot but the new teachers were unable to make the sticker printer to cut out our designs. We had to do it by ourselves and it was very difficult.
In a conclusion, I really enjoyed working with Bobonut as we wanted to collaborate together on a packaging design, the Starpack brief was a perfect occasion for us to do it. Although we were unable to create a real tin from metal by ourselves, I am pleased with the outcome, either way, we were able to produce and work on something together.
LUXURY FAMILY RANGE OF CANS FOR TEAS / Stickers
Our final step was to print our designs. With Bobonut, we decided on printing them as stickers to make it more easy for us to stick it to the tin. We had to options to chose from, we could print out matte or transparent stickers. To see the difference between the two, we printed out our stickers on both types of stickers.
Matte Sticker
Transparent Sticker
We have decided to use a matte sticker because the transparent one, might not look as good as we wanted it to be. With the tea inside people will struggle to see the text on the packaging designs, especially on the black tea as the text is back as well.
Also we printed out our logo designs which then was used on the lid of the tin so people will know from which company the tea is coming from. For the lid we only used our symbol design of infinity as the name of the brand is already used in the front of the tin. As our booked print slot was with the new tutors, they didn't know how to use the machine to cut the stickers around. We had to print out our symbol design using a transparent sticker and cut it out by ourselves. It was very difficult as the lines of the symbol are very thin, we had to cut around the whole design. We believe it could look better, but there is nothing we could do about it as they didn't know how to use the printer.
Matte Sticker
Transparent Sticker
We have decided to use a matte sticker because the transparent one, might not look as good as we wanted it to be. With the tea inside people will struggle to see the text on the packaging designs, especially on the black tea as the text is back as well.
Also we printed out our logo designs which then was used on the lid of the tin so people will know from which company the tea is coming from. For the lid we only used our symbol design of infinity as the name of the brand is already used in the front of the tin. As our booked print slot was with the new tutors, they didn't know how to use the machine to cut the stickers around. We had to print out our symbol design using a transparent sticker and cut it out by ourselves. It was very difficult as the lines of the symbol are very thin, we had to cut around the whole design. We believe it could look better, but there is nothing we could do about it as they didn't know how to use the printer.
Subscribe to:
Posts (Atom)