Farsya Ahmad / Research / Business Card

I began to gather research on existing business cards which I felt had a similar vibe to what I would expect to be creating for Farsya. The initial thoughts I had was a minimalistic composition, keeping the attention on the information and name. As Farsya loves pastels colours I wanted to include it in the design.

Next step was typeface choices. Farsya was quite open in terms of them. As her work is quite contemporary I though about sans serif may be relevant but Farsya said she would prefer the serif font.