Farsya Ahmad / Business Card / Development

I took three illustrations of Farsya as I wanted to include it on her business card. The first illustration represents her free and open style and personality, freedom and not letting society tell you what to do. The second design was about the aspect that our brain correct images that are wrong and third illustration is her self-portrait.

I took those illustrations to the photoshop to create business cards. Farsya really like the concept of using her own illustrations within the business cards. As the illustrations are quite colourful it was necessary to use the white transparent box under the text.

As this illustration is her self-portrait using the illusion of lips, I thought it would be nice to include it in her logo design, rotating the second-word 'Farsya' other way round. As Farsya makes illustrations, photography, graphic design etc I didn't want wanted to include all of them on the business card as it would be too much and limiting herself so I used the word 'creative' as a representation of everything. As we both agreed that the idea of using the white transparent box under the text doesn't look good I decided to use only one of her illustrations. Farsya asked me to use the black one as it is her favorite one. 

 Feedback from Farsya:

Farsya's feedback was very positive in terms of the designs and the logo design. She also suggested me to use this logo as her final one for the rest of the business cards.

To make more business cards designs for Farsya to choose from I have created two more using the rest of the illustrations from her. The first one uses her self-portrait which was illustrated by someone else. Farsya had to ask for the permission of using it, it was very difficult as the person was kept asking us for the credit of her work within the business card. It was very hard to decide on the size of the text with the person who did the illustration as she wanted us to make it big and catchy on the front cover. On the end, we all came to the solution of using her name and giving her a credit on the back of the business card.

Feedback from Farsya:

The back of the business card is simple, containing the logo, Farsya's interest, and contact details. I have made 3 versions of it as each business card contains different colour illustration. Moreover, for the first one containing Farsya's self-portrait I had to include the illustrator's name.