Below are some examples of the leaflets which I have designed. All the information has been collected from our research about 4 different animals issues (Animals for clothing, Adopt! don't buy, Animals testing and cosmetic testing). With the use of created pattern by Katie and matching colours, I have come up with 2 main leaflet design ideas. The leaflet should be printed out in the A4 format on glossy, thin paper, it can be folded as well. The leaflet could be given out in local pet stores, could be a part of the gift adoption box and pdf file which can be downloaded on the Petection website.
The next leaflet design is a double sided card which contains the most important information about the campaign and our charity on the back and with the contact details in front. The card should be printed out double-sided on thick matte paper in a format of A5. The card is in the style of the large business card which could be added to the gift adoption box and given out in the local pet stores.
This is due to the original leaflet being two small for the information that we would like the campaign to make the consumers awareness. The colours that were used for the previous leaflet design was too bright and vivid from the other products for the adoption gift box. Therefore keeping to the light pastel scheme was more appropriate and consistent to the overall whole design. We mutually agreed to use my final leaflet design as part of the final outcome.
No comments:
Post a Comment