LUXURY FAMILY RANGE OF CANS FOR TEAS / Development

For the actual body of the design, we have come up with three different final packaging designs.  Each colour of the packaging links to the name of the tea. We wanted to create three different designs instead of using only one for all of them. Each pattern design is different for each tea but the same logo design inside the white circle on each design makes them consistent. 

For the green tea, there is more freshness and very good for the body, so we got a more relax and fresh pattern. For the black one, we have chosen a subtle pattern because it is as deep and black tea. However, for the white tea, it is a Persian style pattern because it is very luxury and fits the identity of white tea, with it gold colour it is more luxury, although we might not be able to print it in gold as the printers in the printer room can't print in gold colour. Also, we have the tag thinner than the tin's size so the audience will be able to see through the tea inside the tin from the gap on the top and the bottom of the design. 

For the back of the tea packaging, we used some information on how to prepare the tea, with small black illustrations and a logo on the left, bottom corner. The teas that we are doing are the basic ones, black tea, green tea and white tea, because the basics are classic, and it is simple and acceptable by most people. 

Feedback

The feedback was very positive, people really like the idea of using a pattern design in different colours for our label and they agree with us that it makes the design look luxury. The only thing that people suggested to us was to try and make the name of the teas in the same colour, for example, black, as the background designs are different, there would be a nice connection between the designs.