Module Evaluation

Extended Practice has been a dynamic and quite stressful module that has given me an insight into my specialism through a variety of briefs. This allowed me to determine which briefs worked well and which did not, throuh analysis and evaluation. This module allowed me to learn how to manage my time in the terms of the designs and how to organize my self and work.

Due to time planning, organizing my time ensured the projects ran smoothly especially when some of them overlapped like collaboration briefs, although there were many things out of my control that resulted in me having to think and adapt especially in terms of the collaboration work because it's hard to plan someone else's work. This taught me and I gain knowledge in planning ahead and being prepared for this kind of situations in the future. This is a skill that can be taken forward for the industry, as there will be times where I will be working on multiple collaboration and my own projects in the future.

Due to the collaboration work, I feel I need to be more aware of who I am working with, I cant rely on everyone and prepare in case, someone is unable to work as it disrupts my time management. For one of the collaborative work, I had to do more as it was planned, this resulted in disagreements and tensions because I had to put my extra time doing someone else's part of work in the last minute so, in the end, we could produce a satisfactory outcome.

This module required skills while problem solving, especially when things didn't go according to the plan. While making ceramic work, many sculptures broke due to the thickness. Also in terms of putting colours, our final collaboration deer sculpture didn't look as we wanted it to be, which resulted in having to discuss new ideas and how to produce something successful. This also included problem solving within the video brief 1, things didn't go according to my plan so I had to come up with the new idea of the video using only an audio. I feel it was very beneficial and helpful at the same moment as working in the industry, things may go wrong or not work at all and I must approach the brief in new and more effective ways to generate a successful and pleasing design.

This module has also allowed me to discover an inspiration for working with briefs related to animal's rights, creating campaigns or charities, something I have been wanting to do in the future, and allowed me to this into practice.

Overall, I am proud of the work which I have produced for Extended Practice module and I feel I have evolved as a designer and creative thinker and hopefully be able to use those gained skills while working in the industries after I finish my degree.

Farsya Ahmad / Zine

I have come up with the idea of creating a zine for Farsya including all her work. With the used of designed logo and pictures of her work, I managed to create a zine. It is a simplistic publication containing Farsya's the best work produced past three years. Photographs positioned sporadically thought utilising a 6x6 grid.

Farsya Ahmad / Evaluation

This brief allowed me to produce a selfbranding project for a level 6 Visual Communication student, Farsya Ahmad. I have produced Farsya's business cards, creative cv, and zine containing examples of her the best work.

This brief allowed me to get an experience while working for a client, and a very clear and helpful client which was rewarding for me as the designer. Things ran smoothly with consistent feedback and very good communication. Farsya was very pleased with her new selfbranding project. The business cards and zine will be used at the End of Year Show.

Farsya Ahmad / CV Design

The design for Farsya's creative CV, I used information such as languages, education, skills and experience containing Farsya's logo. Farsya requested to use black pattern dots for her cv design and add a pinky feel to it. 

Feedback: 

Farsya Ahmad / Business Card / Development

I took three illustrations of Farsya as I wanted to include it on her business card. The first illustration represents her free and open style and personality, freedom and not letting society tell you what to do. The second design was about the aspect that our brain correct images that are wrong and third illustration is her self-portrait.

I took those illustrations to the photoshop to create business cards. Farsya really like the concept of using her own illustrations within the business cards. As the illustrations are quite colourful it was necessary to use the white transparent box under the text.

As this illustration is her self-portrait using the illusion of lips, I thought it would be nice to include it in her logo design, rotating the second-word 'Farsya' other way round. As Farsya makes illustrations, photography, graphic design etc I didn't want wanted to include all of them on the business card as it would be too much and limiting herself so I used the word 'creative' as a representation of everything. As we both agreed that the idea of using the white transparent box under the text doesn't look good I decided to use only one of her illustrations. Farsya asked me to use the black one as it is her favorite one. 

 Feedback from Farsya:

Farsya's feedback was very positive in terms of the designs and the logo design. She also suggested me to use this logo as her final one for the rest of the business cards.

To make more business cards designs for Farsya to choose from I have created two more using the rest of the illustrations from her. The first one uses her self-portrait which was illustrated by someone else. Farsya had to ask for the permission of using it, it was very difficult as the person was kept asking us for the credit of her work within the business card. It was very hard to decide on the size of the text with the person who did the illustration as she wanted us to make it big and catchy on the front cover. On the end, we all came to the solution of using her name and giving her a credit on the back of the business card.

Feedback from Farsya:

The back of the business card is simple, containing the logo, Farsya's interest, and contact details. I have made 3 versions of it as each business card contains different colour illustration. Moreover, for the first one containing Farsya's self-portrait I had to include the illustrator's name.

Farsya Ahmad / Business Card / Research

As Farsya creates lots of illustration, and she liked my idea of including her own illustration in it and she would prefer the illustration to be of her face, I have started a research about different business cards containing illustrations as a starting point.

Farsya Ahmad / Business Card / Development

Starting from a very simple and basic layout with the use of pink pastel colours as requested. The use of the brush circle symbolizes visual art, and the white background on the second design adds breathing space and creates contrasts. After a discussion with Farsya she decided not to use baby pink in her design, she like the idea of using her name twice 'Farsya Farsya' instead of including her surname. 

As Farsya is from Visual Communication I thought it would be better to make the business card using her illustrations. She wanted to have something unique and different to all people. I feel my first designs are too plain and boring to represent her as a person.