With Katie we decided to create Loyalty Cards for customers. The research for the loyalty cards has was inspired by existing/ current designs which I have found online.
Loyalty Card is issued by a retailer to its customers as part of a consumer incentive scheme, whereby stickers are accumulated for a free adoption box with every item purchase.
By taking the inspiration from the research and Katie's poster/leaflet designs I have created a Loyalty card for customers.
Front Page containing a pattern design and Petection campaign logo.
The back of the loyalty card contains a place for stickers which could be collected with each item purchased in the pet store. For 15 collected stickers the customer will receive a free adoption box for a chosen animal (dog/cat/rabbit/hamster).
For the loyalty card, I have created stickers with the use of our created colour scheme. With Katie, we decided to use the lighter green illustration for the sticker mainly because it makes the designs look friendly and welcoming. Also, the other colours would just blend with our designed pattern.
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