Final Evaluation - Collaboration with Bobonut
In conclusion, we believe our luxury tea packaging designs for the Starpack competition were successful. We decided to create packaging designs for tea as both of us personally don't drink coffee and we believe we have more knowledge about teas rather than coffee. Our first initial idea was to link our brand to the royal family because it is a British tea company, linking it with luxury we thought we will come up with a pleasing design. For the Royal name, Bobonut has created some packaging designs with the use of a gold frame and we both created different illustrations of the flavours for the tea, but after receiving a feedback we decided to create a new name and logo for our brand as people said that they saw a lot of this kind of designs for luxury teas. As it is a competition we wanted to create something different.
We decided to use a transparent tin. Since the packaging would need to support loose-leaf tea, it needed to be sturdy. We also aimed for packaging that was transparent so the consumer can see the product, this creates a more honest and credible brand as there's nothing to hide. The tin has a luxury feel which will be more likely to attract these customers. Also, the brief mentioned that the tin must be upcycled, so the extra handle is giving it more life after they are finished with a product. In the future, the tin could be also used for cookies, sugar, spices. It can be also used as a plant pot, stationary for pens etc. as it is very decorative.
Our aim was to create something that is fresh but also classy, so we believe our new name which is 'Natural Infinity' represents that. Also containing a word natural in the name will give an impression of the tea being luxury as people believe that organic and natural products are luxury. For the packaging design, we used three different pattern designs, each colour of the packaging links to the name of the tea. For the green tea, there is more freshness and very good for the body, so we got a more relax and fresh pattern. For the black one, we have chosen a subtle pattern because it is as deep and black tea. However, for the white tea, it is a Persian style pattern because it is very luxury and fits the identity of white tea, with it gold colour it is more luxury. The same layout of the logo and the name of the teas makes them consistent. Also for the back of the design, we used information how to prepare the tea with small black illustrations.
For our communication, we used google drive and facebook also we were meeting up in the school very often to discuss our work and share our opinions. We faced a lot of problems during this brief due to the time as we both worked on different projects at the same time and both of us was away during the Christmas and Easter, but we tried to keep in touch using Facebook. Also in terms of printing, we booked a print slot but the new teachers were unable to make the sticker printer to cut out our designs. We had to do it by ourselves and it was very difficult.
In a conclusion, I really enjoyed working with Bobonut as we wanted to collaborate together on a packaging design, the Starpack brief was a perfect occasion for us to do it. Although we were unable to create a real tin from metal by ourselves, I am pleased with the outcome, either way, we were able to produce and work on something together.
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