With Bobonut, we wanted to create something that is fresh but also classy, so we come up with a new idea for our brand which is 'Natural Infinity'. We have chosen this name mainly because of we all believe that natural is better and luxury. Also, it gives and the idea of our tea to be fresh. We wanted to connect those two words together natural and infinity so we came up with a couple of different ideas for our symbol design. We decided to go with the Sans Serif font to make the text clear and easy to read.
Overall, the feedback was very positive as people really liked our new name and logo design idea. We have asked them in a group crit to vote for their favorite one. Most of the people voted for the last design because they really liked the connection between the letter T and I, wheres the other half preferred the first design as is clear and interesting.
Final logo design:
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