Animal's Rights / Colour Scheme / Logo

Below are a selection of colour scheme for the logo, poster and leaflet design. The idea of our colour scheme is inspired by colours of nature. Thus giving the adoption campaign a more approachable yet welcoming appearance. 



Petection typeface designs tested with colour scheme

There are some example of typefaces used for our 'Petection' campaign logo. The name typeface used for our campaign that we mutually agreed on was san serif. We tested a few of the different types of the san serif font (Helvetica & Alcubierre) to see which one was suitable for our campaign. Finally we made an agreement that the Alcubierre font would suited our concept and is more friendlier to our target audience. 


Final logo design: