For our symbol, we have decided to stick with one animal. We took the inspiration from the brands like WWF and Peta they both using only one animal for the logo which represents all animals in the world. We made a list of different animals we would like to create a logo of and looked at the spirit animal symbolism.
- Squirrel
- Turtle
- Dolphin
- Rabbit
- Cat
We decided to choose a rabbit for our symbol design as a representation of all pet and household animals. Also, the rabbit shape is very distinctive and people will be able to recognize it. As an inspiration, we used an illustration of the specific bunny that we have been taking pictures of.
Symbol Development
Using our pictures of the rabbit Katie has created a couple of digital sketches for our logo symbol.
These rabbit logo illustrations were taken in a group crit, so we could have other opinions and suggestions from peers and tutors. Overall, majority of the votes gravitated to the second design as is was simple, clear, has a distinctive rabbit feature and the fur was unique. They suggested to us to try some neutral yet friendly colours to make the logo look welcoming and eye-catching. Also we have been suggested to make lines softer as they are too sharp.
Feedback:
- The eyes on the white/black design makes the design looks like the rabbit doesn't have a soul.
- There are too many details, the logo should be simple and clear also noticeable from the distance. If the logo would be in a lower scale, people won't be able to see the details like dots on the rabbit's face and fur.
- The brown colour looks better as it makes the design more friendly and encouraging.
Using the suggested feedback I tried to make the design more simple and clear without any details on. Also tried inverted colours with white outlines. With Katie we decided to choose the third illustration for our logo which is the brown rabbit. The reasoning out of the selection was it implied friendliness, warmth, innocent and suited the concept well.
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