Animal's Rights - Brief

Brief Context: “Action against animal cruelty" - Enormity of the issue due to the scale of animal cruelty which has still not been completely resolved. Using animals for testing since 1922 when animal testing allowed for insulin to be isolated from dogs. Prior to this isolation, individuals with diabetes essentially 'wasted' away from the metabolic effects of uncontrolled high blood sugar. In the 1930s, modern anaesthetics and antibiotics were developed from the use of animal testing. In addition, anticoagulants and kidney dialysis, both life-saving treatments, were introduced following animal testing. According to research by Cruelty Free International and the Dr Hadwen Trust suggests that at least 115 million animals may be used in experiments worldwide each year. The UK is now the biggest reported user of animals in the EU with 3.9 million experiments reported in 2014. Germany is the second highest user with 2.8 million and France third with 1.8 million. These statistics show that an alarming number of animals were used for testing in the year 2014. Unfortunately the numbers since then have not change. Possible topics to be aware of: With the regards to animals & cosmetics - is there any need to test more products? With regards to medications & chemicals - is an animals life less important than human's? Are there other alternative which could be developed? Timeframe: 1 to 2 months : March to April. Considerations: Who is the intended target audience? Females and Males - aged 16 - 30. Animal lovers Make up lovers What purpose does it serve; what do you want to achieve from this brief? The purpose of this brief is to make awareness to animal cruelty as it has not be completely resolved and if animal experiments justified today? By assembling research and information from both the RSCPA and EU European Commission Memo. For example, animal testing for cosmetics not already prohibited in Europe. Animal testing for finished cosmetic products is already banned since 2004, animal testing for cosmetic ingredients is banned since 11 March 2009 ('testing ban'). Even though animal testing is almost illegal in the UK, the other makeup products that are transported from Europe to the UK are still being tested on and then consumers use these cosmetics products without being aware that animal cruelty is still taken place. "Since March 2009 it is also prohibited to market in the Union cosmetic products containing ingredients which have been tested on animals in order to meet the requirements of the Directive ('marketing ban')." As much as ingredients are needed to be tested on before the consumer receive the finish product. Is it necessary to make even more cosmetic products? And is it necessary to harm and make animals suffer for beauty? Furthermore, are animal experiments necessary and justified? One of the main animal experiments is the study how human and animal bodies work (health and illness) and for testing medicines and chemicals. Scientist who are for using animals for science debate that there is no other way to achieve their scientific objectives, and that any pain or distress caused to the animals is outweighed by the potential benefits of their research. Nonetheless, 'Necessity' and 'Justification' are both matters of opinion and open to debate. The 'need' to use animals, and the justification for the suffering caused, should both be challenged much more strongly. Animals' lives and welfare should be given higher priority. Badly designed and poorly carried out experiments are invalid science and waste animal lives. In conclusion these experiments/testings to animal suffering must stop in the name of science and beauty. A more humane approach is needed. Outcomes of briefs: Campaign that makes people aware of animal cruelty (cosmetics/chemicals/medication) Logo, brand, slogan. Photograph: rabbits, hamsters, cat? or dog? Creating an editorial piece e.g. magazine covers Posters and leaflets Distribution through petshops, vets, animal cruelty free makeup brands, etc.