‘In a hundred ways Animal Farm triggers our modern intelligence and persists in its relevance, and its seemingly simple yet subtle fable still belongs to us as we try to find our way through the changing political and moral labyrinths of twentieth-century history.’ - Malcolm Bradbury
Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 8 mm, incorporating the Penguin branding and all additional elements such as the barcode.
What the judges are looking for
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief - be competently executed with strong use of typography - appeal to a contemporary readership - show a good understanding of the marketplace - have a point of difference from the many other book covers it is competing against
Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.
Brief Analysis
I have chosen to submit for the fiction cover award this year, as I enjoy working with publication covers. I learned last year that it is a challenge to rework a classic book, and would like to attempt this againg as an evolving designer. It is important to experiment and enjoy the process but also remember that this is a competition and consider what the judges are looking for.
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