Thursday 12 April 2018

Anti-hunting Campaign / Final Branding

Logo


Bag 


Enamel Mug


Poster 



Website










All these collateral resolutions followed the same guidelines such as color and style, to show continuity across the whole range. The soft purple colour used for the background and website is used to set a calming and soft tone throughout. The purple colour represents meanings of power, pride, nobility, and royalty which is associated with our animal - deer (king of the forest). The lower case typeface creates a friendly tone of voice. For the text, we used a Calibri and Budidaya typefaces which make the text look clean, friendly and easy to read. 



No comments:

Post a Comment