Product Range Distribution - Animals For Christmas Presents - Campaign - Final Digital Designs/ Print Mock ups

FINAL DIGITAL DESIGNS AND PRINTED MOCK UPS 

For every single poster/ leaflet and the video, I have added a Charity's logo, so people will know which Charity has created this campaign. 

Posters

A range of posters which could be downloaded from the Charity website as a high-quality PDFs for viewers to download and print to post at a local pet shop or anywhere is possible to do it. 

Leaflets 

High-quality leaflets which are available to download as PDF from the Charity webpage.

Also, the main idea of small leaflets was to make them look like shopping coupons which could be given out to people while shopping near the till. 

Printed Mock Ups 

Charity Donation Box 

The Charity Donation Box can be used in pet shops where people are able to donate money for animals which has been left after Christmas. In the middle of the design, I have used all three animals which are main characters from the posters of this campaign. I have created a label for it: 

Printed Mock Ups 

Interactive Video/ TV Commercial 

The campaign contains a video created by 'Four Paws' Charity. It contains facts which I have found during the research about this issue. The video lasts for 30 seconds. 

Charity Online Web Page 

An online Charity Web Page will help to get a larger audience. Using this web page people can donate, chose an animal to sponsor, read educational articles about Animals For Christmas presents and information about how much care each animal needs. Web Page also has a feature of contacting a charity or using online chat. 

Feedback: 

In the feedback, I have asked people about their opinions on the outcome which I have created for this brief and if they could what would they change or add to it. 

- It looks very good, I think the design of the posters is very successful. 

- Not sure about the logo or name 'Four Paws' as it doesn't have a link with Christmas. 

- Designs are very good :) 

- It would be good if you could add some starting pack for each animal which will explain how to take care of that pet. 

- Good work 

- Isn't the web page to friendly a bit?

- If I could change something I will possibly add some starter packs. 

Brief Evaluation: 

This brief was an extremely challenging and immersive project for which I knew that I would have a lot of deliverables to produce. This brief allowed me to take charge of my time management and gave me a freedom of selecting a topic which I am interested in. 

Overall I am very pleased with my design, I think it creates a solution to an increasing problem

of treating animals as a Christmas presents, which later on they are easily becoming 'unwanted' Christmas presents. I became extremely passionate about my cause especially by the end of the brief. I'd love to see this become a real thing in the feature. 

This brief allowed me to gain more knowledge and skills for using Final Cut Pro to create my video. I am very happy about the outcome of it as it looks as I wanted it to look like.