How to run effective campaigns?
Things you will need:
- Lots of commitment and enthusiasm!
Define your issue
- Set a realistic goal for your campaign.
- Think of clear, simple message that communicates your aim.
- Does your message have a good ring to it? Can you visualize it on a T-shirt, a banner? Do you like what you see?
Gather your evidence
- Research the cause you're campaigning for thoroughly.
- Gather testimonials about the importance of your case.
- Back up your testimonials with facts (Has the issue been covered by the media - online, offline? Are there any studies or surveys about your case?)
- Put together a concise objective argument for your cause.
- Be prepared to answer difficult questions about the importance of your cause.
Find useful allies
- Target people who understand your cause or have a connection to it.
- Get in touch with organizations set up to help causes such as yours (ask for advice, access to experts)
- Get endorsement from a celebrity.
- Ask your supporters to sign a petition in favor of your cause.
Know how to lobby
- Identify your routes of influence.
- Use your own contacts to get to the people at the top.
- Could your local MP help?
- Don't get disheartened at the first hurdle, lobbying is hard work!
Use a range of tactics
- Leaflets, newspaper coverage and a good website are all useful.
- But... try a little more creativity - what would make your campaign stand out and get people talking?
- And finally, don't forget to assess how you're doing ( number of hits on the website, media coverage, discussions in Parliament, etc...)
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I have also found Powerful Animal Ad Campaigns That Tell The Uncomfortable Truth.
These advertisements address different types of issues, but they’re all about giving a voice to the voiceless. Most of us love animals, and yet we remain ignorant of or apathetic towards the abuse of domestic or circus animals or the extinction, poaching, and over-harvesting of wild populations. If you’re an animal lover, consider putting your time or your money behind one of these noble campaigns!
'Every 60 seconds a species dies out. Each minute counts'.
'Animals are not clowns'
'If you don't pick it up they will'.
'Horryfining vs more horrifying'.
'Help us fight the effects of cosmetics testing'
'Zurich Zoo: More space for the big ones'.
'Save the Rhino: Nothing we do will ever bring them back'.
'Stop the wildlife trade'
WWF: What will it take before we respect the planet?
LAV: The show mustn't go on. Support animal - free Circuses.
Animal abuse is such a tough topic, and it takes thought-provoking campaigns such as these to bring awareness to something that plagues our society. The examples really motivated me to be more proactive and gave me a bit of inspiration on how to make my own campaign.
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