The first idea is to take photographs of the animal sitting next to the toy, showing the difference between real rabbit and toy. I feel this approach is quite smart as it is friendly and catchy using simple words. I have taken inspiration from the polish posters which I have found on google. I have come up with a couple of slogans:
- Can you see a difference?
- Sweet/adorable/cute - Alive.
- Animals are living beings not toys.
Three posters in Polish from which I took the inspiration from:
Adorable - Alive
Animals are not toys - Don't buy them as a present.
Children are getting bored with toys very quickly.
Animals are not toys - Don't buy them as a present.
Can you see a difference?
Animals are not toys - Don't buy them as a present.
The next idea is to take photographs of the animals in the shelter, but this idea will depend on if the shelters will agree and let me do that. I have also found a couple of posters which inspired me for this approach. Also, I have come up with a couple of slogans:
- Please don't give me for Christmas.
- Just another unwanted present.
- I am for life not just for Christmas.
- I am for life not just for Christmas.
- I am a 10 + year commitment.
- I am not a toy! Don't buy me as a present this Christmas!
Feedback
- I really like the second idea of taking pictures in the animal shelter, and I think it would be very effective.
- I think you should go with the second one, but as you said it depends on shelters, if not I would go with the first one using catchy, short slogan to make people remember it.
- Go with the second one if it is possible.
- I feel the last one would be too happy for this theme.
- The first one and second one.
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