Tuesday 31 January 2017

Individual Practice - Quorn Brief- Cards

To grab people attention to the gift pack I have decided to create cards with high quality pictures of animals and a bit of information about each meat. The text is simple and short mainly because I want the readers to read the whole text, if the text would be too long probably 70% of people would not read all of it. The cards would be printed out on thick paper in square shape A5 format. Here is what I have come up with:



Sheeps are quiet, gentle and blandness. 
During their short lives, they undergo painful mutilations, such as having their tails cut off or castrated without painkillers. Before being sent to terrifying death, there sensitive animals endure rough handling and long , traumatic journeys in severely crowded lorries, often without adequate food or water. After that, they being transported to the abattoir.





Cows are gentle giants.
Like all animals, they grow strong maternal bonds with their young. In the dairy industry, mother can be heard frantically crying out for their calves several days after separation.




Pigs are friendly, intelligent and loyal. 
They spend most of their lives in small crates and are repeatedly impregnated util their bodies give in. Piglets are took from their mothers and their tails are chopped off, teethe sniped with pliers and the males are castrated - all without painkillers. 




Chickens are very intelligent, social creatures. 
In the meat industry their legs are forced into shackles and then their throats are cut just before they're dumped in scalding - hot water. Many chickens miss the throat cutter and are scaled alive. 

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