Individual Practice - Survey - Gift Pack

Before starting designing the leaflet, cards etc. I have created a survey to find out what would influence meat eaters to go meat free for a day. Also what kind of information they would like to find out. https://www.surveymonkey.co.uk/r/QN673P9 In total I have received answers from 10 people.

Which approach would influence you to try go meat free for a day?

- Friendly - 9
- Shocking - 1

What is the first thing you notice in a leaflet?

- Bright colours - 1
- Pictures - 8
- Bold, underlined text - 1

What type of leaflet do you prefer?

- Commercial - 1
- Educational - 7
- Other:
* cute pictures, interesting content
* arty/aesthetically pleasing

What kind of information would you like to see in the leaflet?

- Advantages of being Vegetarian - 9
- Animal cruelty in meat industry - 1
- Other:
* fact and figures

What kind of facts or statistics would you like to know about the meat industry?

- Health of animals
- How much meat is left wasted
- Interesting, different ones, not about how many turkeys get murdered every year for thanksgiving/Christmas. 
- The nutrition information. 
- The impact going meat free would have on environment, economy, health etc
- How the take care of the animals before slaughter? What's the best way for the animal to be put to rest without causing pain?
- The percentage of cruel slaughterhouses as apposed to 'non-cruel'.
- What is bad about meat for your health.

The gift pack will contain a leaflet, cards with images of animals, stickers and organic shopping bag. 

What else could be included?

- Book with recipes for vegetarians, shopping planner
- Animal face masks? Badges? 
- Planner/wall calendar?
- A plushie? wrist band? trolly token? card holder? pen?
- Tea towel or recipe card with a vegetarian recipe on so people can put vegetarianism to the test to see how easy it is.
- Key rings, badges ( embroidery), teddys, pens, mini Calendar, organic bracelet.
- Vegan/vegetarian sweets?
- veggie recipes.

Any other feedback? 

Encourage people to go veggie without making them feel bad for enjoying meat.

GIFT PACK 

The purpose of my survey was to find out what kind of information people would like to find out in the leaflet and what else would influence them to go meat free for a day. The gift pack could be sponsored by Quorn.

What kind of things existing gift packs contains? 

- Booklet/ Leaflet
- Poster
- Badges
- Stickers
- Calendar
- Time planner
- Pen
- Note book
- Bag
- Photos, logos
- Articles
- A CD or DVD

                                              What I am going to include in Quorn gift pack? 

Leaflet 

The purpose of the leaflet is to provide main information, facts and statistics about the meat industry. Using the questionnaire in which I have asked people about what kind of information, fats or statistics they would like to see in the leaflet gave me an idea what to include. The leaflet would be simple, using bright colours and pictures. I will try to use as much pictures as I can, mainly because in the questionnaire people said that pictures are the first thing they notice.

Veggie Food Diary 

Inside the leaflet people will find an extra one page of veggie food diary for one week. For each day I will put different suggestions of the meals from Quorn. Each box will contain the name of the meal, amount of calories and average rating. On the top of the page will be short information that all recipes could be find on the Quorn webpage and link to it. This will help to promote Quorn products.

Cards with photographs of animals - information about each animal 

The cards would contain high quality photos of the animals which are used in the meat industry such as Cows, Sheeps, Chickens, Pigs. The back of each card would contain information about each animal from the pictures. The cards would have friendly look and the pictures of animals will be
appealing, so even the children could take it.

Discount Voucher 

There would be 3 different discount vouchers 5%, 15% and  25% off. Some people believe that vegetarian products are quite expensive, so the discount vouchers could influence them to buy Quorn products very cheap.

Stickers

The stickers will play important role in the campaign, because people will stick them everywhere
like bus stops, inside the buses/trains, bridges, poles, walls and so on. I will use Quorn logo on them to promote it.

Pin Badge, Trolly Token and Organic cotton bag

As an extra to promote the campaign I will create pin badge and trolly token with the Quorn logo on it. The whole gift pack would be packed in the organic cotton bag with the sign 'Go meat free day' and with the logo of the Quorn. It will help to promote this event more and make it more effective.
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Target Audience 

Young adults, students willing to get more information, about how to be meat free day.

Distribution 

Cheap to produce and available to download/ request for it online.

Aim and objects 

The aim is to create friendly and engaging design which will influence people to go meat free for a day. The designs would use bright colours probably orange, the same colour as logo Quorn has.

As Quorn is based around being meat free, this campaign could work/ be promoted by different charities around the world to encourage people to try being meat free. I have found couple of charities which could work with it:

- WWF
- RSPCA
- Blue Cross