Exhibition Branding - Presentation and feedback

We have gathered all the work together for the presentation we would do for the tutors. The work don't have to be developed but it need to communicate our concept well and show what are planning to do. Looking at other peoples designs and the stage of work we felt a bit behind as everyone of us was concentrating on deadlines but we still communicate our aim and ideas.

The Presentation was set to be completely visual examples and mockups consisting of discussion of our Bankers Club concept and our inspiration from the styles of The Hong Kong Bankers Club. 

Sam was talking about luxuriousness and the use of patterning and how he has experimented with this idea and then started to incorporating colour considerations. This was through developing our different palette options and how this can then be further applied into our restriction of type and colour when initially mocking up flyers and posters, etc so we can all attempt to work more consistently. After  Sam there was Katie's ideas for invitations using the bank cheques. 

Katie's ideas for invitations: 

After Katie there was my turn to talk about my way finding map and how it can be developed more. 

Next Harrison discussed his little mockups for the social media sites and also how he plans to use the sites for their full potential also he planed sample post engaging the audience for the exhibition before it even started. 

 

On the end were Calum and Sophie talked about of how we could organise the space and what we can include in each area of the room and how we can use vinyl on the walls to give insights into the context of the exhibition. 

Our presentation wasn't really bad as tutors said it has a lot of potential but we didn't communicate it in a right way.

The tutors told us to focus more on the idea more on how we are the elite club. They wanted us to be proud of the institution and to celebrate it in order to advertise it rather than inviting people to being a part of this elite group. They also dissuaded Sam's luxury patterns as it looks like luxury packaging for the chocolate and the colour scheme witch we chose is to dark. Moreover they suggested us to focus less on alcohol advertisement as it doesn't suits the 'luxury' exhibition. Calum discussed ideas of vinyl over the windows to depict a new location for e.g Manhattan. Saimon's opinion about it was that we are giving it to much of an 'American' feel which was true. Also he commented about my way finding map. He wasn't quite sure of the dollar symbol as it was giving it again an American feel. This presentation and received feedback helped us a lot with our directions.