Gold - The colour gold is the colour of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this colour implies affluence, material wealth and extravagance.
Silver - The colour silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious. It is soothing, calming and purifying. From a colour psychology viewpoint, it signals a time of reflection and a change of direction as it illuminates the way forward. It helps with the cleansing and releasing of mental, physical and emotional issues and blockages as it opens new doors and lights the way to the future.
Black - The colour black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world. In colour psychology this colour gives protection from external emotional stress. It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence. Black is the absorption of all colour and the absence of light.
Gray - The colour gray is an unemotional colour. It is detached, neutral, impartial and indecisive - the fence-sitter. From a colour psychology perspective, gray is the colour of compromise - being neither black nor white, it is the transition between two non-colours. The closer gray gets to black, the more dramatic and mysterious it becomes. The closer it gets to silver or white, the more illuminating and lively it becomes.
Blue - This colour is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way. From a colour psychology perspective, blue is reliable and responsible.
This colour exhibits an inner security and confidence.
From the research about colour meaning which Katie carried out, gave us a bit more insight of how we can communicate certain ideas to our exhibition viewers through our colour choice. As a group we agree to stick to gold, black and white as those colours are appropriate to give luxury feel to our work. I have looked at different examples of how those colours and shades could be applied into designs.
Sam has created various colour palette which could give luxury feel into our designs. It was quite hard to decide which one to chose as I think all the colours suit well our theme.
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