Annotations done by Bobonut
For the video advert, we want to make something that the people will share on social media according to the brief. All the backgrounds of our video will be projected because we have to consider the rabbit might be frightened or escape in the shoot.
Seene 1 : The model walking down the street in a big city with a fur coat
Scene 2 : We bring up the camera and scan her body form the bottom to the top to show her whole outfit and the fur coat.
Scene 3 : A close up on the phone screen to show that she is think she is popular on the internet and putting hashtag like fabulous, fancy, posh, fashionable, fashion queen........
Scene 4 : She imagines she is so popular that even got fans or paparazzi taking pictures of her
Scene 5 : Wind rise and a poster fly into her face and she take it down.
Scene 6 : She read the poster
Scene 7 : She remove the poster from her sight and she saw the rabbit from the poster in front of her.
Scene 8 : A close up to the rabbit's cute face.
Scene 9 : The model try to hold the rabbit up.
Scene 10 : The model get eye contact with the rabbit and think the rabbit is thinking something.
Scene 11 : The model turn her head around and look back
Scene 12 : She saw the way that she came through is covered with rose petals
Scene 13 : The model understand her fur coat causes life, so another breeze and the fur coat flies away.
Scene 14 : The rabbit start to cuddle with the model and lick her face and they became friends.
Scene 15 : There is a same poster that the model saw before but she became the model in the poster.
Scene 16 : With the slogan at the end.
We decided to use rose petal in scene 12 because we are working on a friendly approach and we don't really want to use any blood to indicate that fur trades causes life, and rose petals is a really gentle way to represent blood.
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