Studio Brief 02 - Fur for animals First concept for the video

First Concept Idea for the Video/Photoshoot

During another group discussion, we were deciding on what concept to approach the audience. By taking note of the inspiration videos and aspects on how they were filmed, we decided to go for a concept as a Glamorous women in a big coat walking down the streets in London and then comes across a poster with a rabbit. Then the rabbit pops out of the poster into the women hand. She then see the horrors the rabbit would have gone through for people to purchase their fur. She griefs and then transforms to mother nature, a protector of nature and animals. It will then end with the slogan and a message. 

Feedback from Tutors and Peers based on the Concept

• Majority of the feedback, said the concept is good. But it might be better if she did't fully transform to mother nature appearance. As the message would be never to buy any type of fur and always become this kind of hippy stereotype figure. Even though people should dress the way they want to be. It is not good to restrict them to a certain amount. 
• Next feedback we got given is that mother nature concept could be added onto the video like the model could have a bit of a flower on her head or even some calm pastel colours to depict how she has changed her opinion on fur. She could even have a small fake fur would be good around her at the end. 
• Majority said adding a small bit of fake fur onto the video would be good. like a scarf or bag? 
• Don't exaggerate the makeup so much, at the beginning of the video. In the end she should look as equally glamorous put maybe in different style. 
• Many said that it wouldn't be a good idea to film with a rabbit in an outdoor environment, there are dangers of it escaping. Maybe get some fake outdoors props? 
• Maybe add some graphical images into it? As the concept is too light hearted and not so serious. The audience may just disregard it as they would do. I think using more graphical images might provoke them better. 
• Or maybe use something which can represent blood, like strips of red silk? 

After all the feedback we received, we still wanted to do an emotional approach to the video and photoshoot. Their will be some elements that we will keep and some that will be slightly altered. Overall, most of the feedback was generally positive which as a group are happy about.