Interim crit
We have got some feedback about the picture with model wearing fur is good as well because the model looks passionate. The coat that we used for taking those pictures are faux, so we could write something like it is faux but still look as good as yours to communicate that faux fur looks as good as real ones, we can encourage people to buy faux one not real fur.
For the picture with the naked model, it is a bit confusing because we got the model and the rabbit in the same picture the audience will not notice that the slogan in on the posters are the words for the rabbit, they might think it is from the model. So we could maybe try to remove the model or do something to clarify that is the rabbit's speech. We could also try with different animals like tigers and we can put the same slogan like they are speaking for themselves. we need a campaign that can work on different context.
Also we have to underline our concept and come up with range of slogans and even the two that we have selected to apply on the posters are still too wordy, it will be better if we could have some copywriter to help a bit with the slogans .
Our friendly and humorous and emotional approach is appropriate, also it could be something that like Bambi and make the audience cry and emotional.
We have got some feedback about the part that the poster fly into the model's face is a bit obvious, but the last part that with the different poster but the same model is very nice idea.
After the interim crit we have decided to come up with different slogans, much more shorter ones. We decided to go with 'Furry friends or furry trends?' and 'Friend or Trend' as those both are short and catchy.
Due to new slogan I have created new posters with new poster to once again do a vote and chose our final slogan. As the new photo shoot is very soon we have to chose a new slogan. We decided to go with 'Friend or Trend' as is short and catchy.
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