Final Video of the advert 'Trends or Friends'
By putting the rabbit in the studio we had more control of were the rabbit will go, in addition with a quiet environment the rabbit will be more calm. There were only slight hazards like the rabbit excreting or urinating within the studio and biting the wires.
Luckily, we had a plan to keep these things under control. I brought his case with a toilet area so he would do his business in there. We also had some wipes and paper towels to clean any other mess which was around the studio. We kept all doors securely shut as we did not want the rabbit to escape the studio. Each member of the team took turns keeping an eye on the rabbit. In addition, I have also brought some salad for the rabbit to eat when we needed him to keep still for certain shots/scenes.
To commence with the advert, we decide we would follow the storyboard we previously made as a good guide line to make each scene.
The first scene consisted on mostly the model, pretending to be walking down the street night of London with her 100% real fur coat. The scene then transitions to the model, uploading an picture on Instagram of showing off her we fur coat. Then she is imaging that she is being surrounding by a paparazzi as she believes this makes her popular and in her element to shine.
Whilst this is happening, the wind blows towards her she grabs the poster (poster that we have created). And has a good look at what it says. When she takes the poster away, the rabbit on the poster becomes to life and is right in front of her.
She picks up the rabbit and feels a connection with the animal. She then turns around, as discovers where she has walked is a trial of rose petals (representing blood) of how having this piece of clothing kills innocent animals. By this she is sympathising with the rabbit, whilst she is doing this - the wind picks up again and the fur coat she has on blows away. With this happening the street of London disappears and a new projection of fairy lights switches. This is transporting the rabbit and the model to a more magical yet calming atmosphere - here they create a friendship and happiness. She then imitates the same position of the poster and thats were the advert ends.
For these scenes, we did multiple takes so we could chose the best one. In addition some scenes where more difficult to film as the rabbit would not coordinate well with what we wanted him to do. He was also quite scared and frightened with the new environment, so we waited for a while to get use to the new environment he was in.
Once these scenes where done, Katie went to see which scene were the best to put in our advert. When this was done, She sent Bobonut the files and she put them together. She finished putting them together, and sent me and Katie it. We gave her little bits to alter and adjust. Once we were happy with it, we decide to show it to some of the tutors and asked for their opinion on the video. One tutor said that there were unnecessary scene which repeated themselves and some we could get rid off. For example, the rose petals were not obvious enough to deliver the message of it being a replacement of blood. In addition, the video was too long it was a minute and a few seconds long. The tutors advised us that we should make the advert at least 30 seconds long.
So once we got feedback, we yet again changed. Editing the duration of the film and cutting clips which were not needed for the advert.
In the end we finally created the final video of the 'Furry Trends or Furry Friends' 30 second advert. We added the appropriate music and effects to the video to make this advert more appealing with the message we are trying to deliver.
Once these scenes where done, Katie went to see which scene were the best to put in our advert. When this was done, She sent Bobonut the files and she put them together. She finished putting them together, and sent me and Katie it. We gave her little bits to alter and adjust. Once we were happy with it, we decide to show it to some of the tutors and asked for their opinion on the video. One tutor said that there were unnecessary scene which repeated themselves and some we could get rid off. For example, the rose petals were not obvious enough to deliver the message of it being a replacement of blood. In addition, the video was too long it was a minute and a few seconds long. The tutors advised us that we should make the advert at least 30 seconds long.
So once we got feedback, we yet again changed. Editing the duration of the film and cutting clips which were not needed for the advert.
In the end we finally created the final video of the 'Furry Trends or Furry Friends' 30 second advert. We added the appropriate music and effects to the video to make this advert more appealing with the message we are trying to deliver.
Below is the link to the final video:
Behind the scene:
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