Please explain why you chose this brief, and how your view of the brand has changed since you began working on it.
Please give a short description of your work, and the thinking behind it.
Final Feedback:
Would this gift pack make you want to try to be meat-free for a day? Why?
- Yes, the use of the idea of 'Veggie food diary' and images of the animals are definitely great ideas which influenced me already to try to be meat-free for a day :)
- Yes, would like to show the appreciation for the effort shown in this campaign.
- Yes, the campaign is simple and friendly trying to encourage people to 'try' not to preach someone goes meat-free for a day.
- As I am a meat lover person who would never give up on meat I feel this campaign gave me a bit to think about it especially the cards with the slogan 'meet your meat' containing cute pictures of the animals and kind of sad information how each animal is being killed.
- Maybe, I love meat too much :)
- Yes, the approach is very friendly and encouraging with interesting information.
Would this gift pack influence you to try Quorn product?
Yes: 5
Maybe: 1
No: 0
Is there anything you would change or add to the gift pack? Why?
- No, I think there is just a right amount of content.
- Nope
- If the campaign is targeting children as well I think you should add something with would encourage them as well. Maybe animals masks?
- No, I think it would be too much if you would add more stuff to it.
- I really like the idea of 'Veggie Food Diary' it would be good to see maybe a small booklet with different recipes?
- No, as someone said on the top there is a right amount of content.
Any other feedback?
- Good job, keep up the good work!
- Really like the idea of Veggie Food Diary.
- Interesting and engaging approach.
- Good work
- Interesting.
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