Brief - Type in context

Based on your primary research exploring type in a specific geographic context, you will produce a
publication entitled "Type in context: <name of place>". Through the summer task you will have collected
numerous images and written copy about uses of typography in your local area. This content will then be
used in your publication.

Your publication will feature images and text related to typography and will be printed and bound to high
standard. Your publication will be positioned as an "art & photography" book therefore considerations
should be made to target audience when designing your publication. The size, format and number of pages are entirely your choice.

Editorial design and binding is something that you already have some experience of therefore this
assignment will give you the opportunity to build on what you have already learned about this area.

This is a 6 week assignment therefore you will be expected to produce a very well developed, polished 
piece of graphic design. Make use of your time carefully in order to ensure that your publication is the best 
it can be.

Content considerations:

• Research - art & photography books, grid systems, audience
• Experiments, developments, evaluate
• Type and layout
• Photo quality / editing
• Preparing your document to print

Production considerations:

• stock
• print method
• binding method
• mock ups / experiments (evaluate)
• finishes
• commercial considerations vs. access to resources
• Preparing documents to be sent to print - any considerations in regards to print methods                                    (digital or offset)
• Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.)
• identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready                         for print
• what printers will be expecting - marks, bleeds, etc.

Analysis: 

Since this brief coincides with summer task, it has give me a lot of time to think about it. This brief is 6 weeks long so I would try make the most of it to complete it with successful solution of final idea. As this is publication, there is a lot of work which needs to be done. 

I really enjoy editorial work and I think this is one of my strengths so I am optimistic about this brief as a whole. I fell I have gathered a range of interesting photographs from Poland which will allow me to create something engaging and enjoyable to read.

At first I need to organise my time and try to make a plan as this will keep me prepared and on track with the brief. I need to start research different ideas  as soon as possible. I would visit existing book shops in Leeds to get more understanding. My aim is to produce successful publication, the one I can be proud of.