Typeface

For our second brief within this module, we have to design our own typeface based upon one of Müeller-Brockmanns classic and lead typefaces. This has to effectively communicate our given adjective, my word is Coordinated. 

The 9 typefaces we have to choose from are Garamond, Caslon, Baskerville, Bodoni, Clarendon, Berthold, Times, Helvetica and Univers.

Garamond

Claude Garamond was a French publisher and type designer who invented Garamond in the 16^th century of which now forms the basis of many modern versions. A versatile serif font that has deep historical context, yet a contemporary and harmonious design. Legible in a number of sizes, weights and languages, it was built for the very purpose of disseminating a complex and significant range of information.

Bodoni

Giambattisa Bodoni invented ‘Bodoni’ in 1798 after being heavily influenced by John Bakersville. By 1926 a full family of fifteen font variations of Bodoni had been created a ‘transitional font’.  Its strong horizontal stress and vertical axis, when in Roman capitals which makes the text look elegant. 

Caslon

Designed by William Caslon in the early 18th century, this typeface is part of a group of serif typefaces. With short Ascenders & Descenders, this specific typeface has the purpose of fitting more characters on a page whilst at the same time leaving sufficient blank space for aesthetics and eligibility. The italic form has a rhythmic calligraphic stroke that makes it easier to read when in a body of text.

Baskerville

Designed in 1757 by John Baskerville in Birmingham, England and cut by John Handy. It is serif typeface. He increased the contrast between thick and thin strokes, making serifs sharper  and shifted the axis of rounded letters to a more vertical position. 

Clarendon 

Designed by Robert Besley in 1845. Clarendon is a strong British type created to reflect the aspects of the Victorian British Empire. The thick strokes melding into this slab serifs and fat ball terminals represent the hearty and unstoppable aspects of the British Empire.

Berthold

Berthold is a grotesque sans serif typeface which is used massively for commercial use. The font is narrow and has strokes curled up to the vertical. 

Times

Times is a Serif Monotype creation made in 1931 for the The Times news paper it was commissioned by the news paper as Stanley Morrison critised the current type saying it was badly printed and typographically antiquated. The font was developed by Victor Lardent. 

Helvetica

Designed in 1957 by Swiss graphic designer. Helvetica was created specifically to be neutral, to not give any impression or have any meaning itself. The termination of the strokes on on both horizontal and vertical lines and unusually tight letter-spacing give it a compact look.

Univers

Designed by Adrian Frutiger in 1954. Univers is a Swiss designed Sans Serif typeface. It is known for its legibility due to it being the first typeface to form a family of consistent designs.