Our next step was to create a brand name. The thought process was similar while designing a brand symbol to create something simple and easy to recognize, but also trendy (professional with an edge).
It is meant to be short and catchy but also questions the viewers leading them to think more about the matter at hand. It does not ‘force’ a message but subtly suggests a memorandum.
We have gathered all different words associated with deer and hunting to create appealing brand name:
mind, heatless, fear, soul, forest, death, kill, nature, conscience, skin, trees, wild, target, vulnerable, hunt, money, clothes, headshot, unexpected, ignorant, business, fashion, action, sudden, Christmas, fun, sport, action, shoot, violence, compassion, cruel, end.
From those words, we tried to create a short brand name and slogan. We have also created an online questionnaire to ask the public audience which brand name and slogan is the most appropriate one. We have received 14 responses.
Brand Name
* Shoot Me 4 votes
* Why Shoot Me? 6 votes
* Oh Deer 1 vote
* Pulse 3 votes
Slogan
* 'Shot for fashion' 7
* 'Animals do not want to be worn' 0
* 'Would you kill in the name of fashion?' 1
* 'Compassion over fashion?' 4
* 'Animal fur = human skin' 1
* 'End violent fashion' 1
Below are final brand name and slogan which we decided to use for our branding. The brand name and slogan is matching together as the brand name is a question and the slogan answers it.
Brand name: Why Shoot Me?
Slogan: Shoot for Fashion
No comments:
Post a Comment