Anti-hunting Campaign / Research

To get a further understanding, we started from researching already existing anti-hunting campaigns. The research was very limited as we found only two different campaigns.

The photographs for the first anti-hunting campaign which we found were taken by Russian photographer Olga Barantseva, who captured the imaged and said: 'We wanted to show the natural harmony between humans and bears. It is about showing a traditional friendship - just like between two human friends'.

Bizarre pictures have emerged of two models posing seductively with a giant brown bear as part of an anti-hunting campaign. Organisers wanted to highlight the importance of living 'side-by-side' with bears and to discourage hunting. 

  

The next example is an article about Peta's campaign 'Shoot Selfies, Not Animals'. In an attempt at humor, thousands of hunters began using PETA’s frame on photos of themselves posing with the corpses of animals they’d killed. But ironically, their actions served only to introduce PETA and their anti-hunting message to a whole new audience.

 

“PETA owes a big thank-you to the would-be trolls who are spreading our message of compassion,” PETA Executive Vice President Tracy Reiman says. “The supportive messages are pouring in from kind people who agree that only bullies or cowards get their kicks from gunning down beautiful wild animals.”

But the number of young children posing in the would-be trolls’ photos is cause for concern: Nearly every serial killer and school shooter killed animals before moving on to humans. PETA encourages parents to teach their children empathy for others by encouraging them to shoot with a camera instead of a gun.

 

Anti-hunting Campaign - Why hunted?

Hunting might have been necessary for human survival in prehistoric times, but today most hunters stalk and kill animals merely for the thrill of it, not out of necessity. This unnecessary, violent form of “entertainment” rips animal families apart and leaves countless animals orphaned or badly injured when hunters miss their targets.

A British study of deer hunting found that 11 percent of deer killed by hunters died only after being shot two or more times and that some wounded deer suffered for more than 15 minutes before dying.

Hunting as Sport

Hunting is often called a sport as a way to pass off a cruel, needless killing spree as a socially acceptable, wholesome activity. However, sports involve competition between two consenting parties and the mediation of a referee. And no sport ends with the deliberate death of one unwilling participant.


source - Peta

Anti-hunting Campaign - Research - Deer

 

          Oh, Deer! 

Deer is the king of the forest, the protector o all other creatures. For the native tribes of North America, the deer was a messenger, an animal of power, and a totem representing sensitivity, intuition, and gentleness. 

What is the meaning of the deer totem?

The meanings associated with the deer combine both soft, gentle qualities with strength and determination:

• Gentleness
• Ability to move through life and obstacles with grace
• Being in touch with inner child, innocence
• Being sensitive and intuitive
• Vigilance, ability to change directions quickly
• Magical ability to regenerate, being in touch with life’s mysteries

Anti-hunting Campaign / Mind Map

I find the Visual Communication course very interesting, as it has so much to offer and I am eager to acquire more. During the Creative Networks at Ligh Night, I met a third-year Visual Communication student from my university to collaborate with and found a similar cause to fight for that we both believe in (animal rights).

As we met up, Farsya mentioned she is multidisciplinary as she is studying Visual Communication, so I found this as a good opportunity to gain skills in design disciplines I never tried before, especially 3d art. Farsya was eager to learn more about graphic design, so we decided to collaborate and teach each other. 

Our first thought was to design a brief based on animals mainly because they cannot defend and stand for themselves. We started from researching about different animals issues from which we picked an anti-hunting campaign which we felt it should be discussed more. So, going further with this project we have chosen a deer because we found that a deer represents the king of the forest and is a protector of all. This gave us an idea to create an anti-hunting campaign which later on developed into a brand. 

We started from creating a mind map where we could gather all ideas together in one place. Farsya and I decided to work on everything together; brainstorming concepts and ideas, the name of campaign, slogan, designs, mascot, logo, color scheme, photo-shoots, posters and etc. Our main idea was to create a deer sculpture for multiple uses such as a jewelry holder, plant pot, stationery container and simply for decoration.

Anti-hunting Campaign / Collaboration with Farsya / Brief

Brief

Hunting may have played an important role, next to plant gathering and scavenging, for human survival in prehistoric times, but the vast majority of modern hunters in developed countries stalk and kill animals for recreation. Hunting is a violent and cowardly form of outdoor entertainment that kills hundreds of millions of animals every year, many of whom are wounded and die a slow and painful death.

Hunters cause injuries, pain, and suffering to animals who are not adapted to defend themselves from bullets, traps and other cruel killing devices. Hunting destroys animal families and habitats and leaves terrified and dependent baby animals behind to starve to death.

Create and design an anti-hunting campaign which will convince readers to think twice about hunting and raise awareness of this issue.

Consideration

Consider who is the campaign aimed for and what designs appeal to them. Conduct research into methods that can draw customers in.

Mandatory Requirements

Design Blogs

Design Boards

Deliverables

Branding

Posters